WEBINAR: Export Market Entry Strategy – what are your options?

Thursday 11 April 2019, 12:00pm (Qld Eastern Standard Time)

When exporting overseas, it is crucial that you accurately identify the best possible entry strategy to ensure exporting success. Are you aware of the benefits of each type of entry strategy? Within this webinar, we’ll briefly discuss the 7 fundamental steps of exporting whilst placing a focus on fundamental 3: Marketing strategy options.

There are a variety of ways in which a company can enter a foreign market. No one market entry strategy works for all international markets. There will be a number of factors that will influence your choice of strategy, such as: tariff rates and marketing and transportation costs.

The main entry options include:
  • Direct Exporting
  • Licensing
  • Franchising
  • Partnering
  • Joint Ventures

We’ll be discussing in detail the market entry strategy options that are available for exporting, as well as providing you with information on how to accurately identify which option may best suit and benefit your business. If you’re interested in entering the overseas market, you won’t want to miss this!