WEBINAR: Putting your IP to work - Using intellectual property effectively to increase your bottom line

Intellectual property and innovation are terms that are making the news regularly in today’s business news. Harnessing your IP and putting it to work is the key to generating value from your IP.

Ticking the “IP protection” box in your business plan should be seen as a first step, not a final step. There is far more to good IP management than just protecting your brands and product ideas.

Good IP management includes IP creation strategies and policies as well as good management of existing IP.

Cullens Patent and Trade Mark Attorneys will take you through how a good approach to IP management will maximise the IP you generate and get it working for you so that it improves your bottom line.

There are a set of common practices amongst good IP managers which have been distilled into a number of practical tips that can be implemented by businesses of all sizes.

These practical measures include:
• Conducting IP audits
• Developing IP policies and IP strategies
• Monetising IP and
• Properly valuing IP for the balance sheet.