WEBINAR: So you have a great business idea. What now?

Unfortunately, many think that a great business idea will inevitably result in success. Whilst a great business idea can lead to a successful business, average ideas can too, and the best ideas can amount to nothing, if not nurtured correctly.

Understanding what business ideas can be protected and how to protect them allows a start-up venture or an existing business to capture valuable assets. IP is increasingly more important to business, but filing for a patent or trademark can be a huge waste of time and money, if not done correctly or if not done with a strategy for using the patent or brand to make money or capture value.

This webinar presented by Cullens Patent and Trade Mark Attorneys includes a brief theory session so that you know the rules regarding IP systems and then a longer, more practical session directed at anyone that wants to know more about how to protect your business against copying, what to protect, how to protect it and how to avoid the traps.

We will be discussing how to identify and protect the valuable intellectual assets in a business or new business concept, both at start up and on an ongoing basis.