A buying decision is formed subconsciously by your customers long before a conscious buying decision is made.
Nexus ground breaking new research tells us that just like body language, every business gives off micro gestures that causes people to make emotional judgment calls on whether you, your product or services will effectively meet their emotional desires, wants and needs.
The research tells us your customers are continually subconsciously judging you and your business against 10 Emotional Perception Criteria (EPC’s). They use these to judge you against your competition to determine whom they will give their money to.
Quite often you’ve lost the customer even before you’ve had a chance to present your case on why they should do business with you.
Chris Hodda from Nexus Innovation will discuss:
• The 10 Emotional Perception Criteria
• The 4 Operational Areas that form a Value Matrix of Emotional Stimuli
• The Nexus 7 Steps to Rapid Business Innovation for Accelerated Results
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