WEBINAR: Country-of-origin branding to help drive sales

Research shows demand for Australian-made products is on the rise globally.

As well as the increase in demand, businesses are finding that the requirements to label their products ‘Made in Australia’ have changed.

Join Marketing and Communications Manager, Simon Bracken as he takes you through;

• Research on policies and preferences for Australian-made products
• Current eligibility criteria for making ‘Made in Australia’ claims
• The benefits of marketing your products as Australian, in Australia and overseas
• How to access to Australia’s registered country-of-origin certification trade mark, the Australian Made, Australian Grown kangaroo logo

This webinar is for Australian growers and manufacturers who want to market their products as authentically Australian, here and around the world.

Webinar Presenter:
Simon Bracken - Marketing and Communications Manager, Australian Made Campaign Ltd
Simon started his professional life working as a Designer and Photographer for quintessential Australian success story Lonely Planet, before travelling the world as a Photographer and the Design Manager for Penguin Books’ travel brand, Rough Guides. Simon’s tourism and media management experience then landed him back in Sydney as the Malaysian Government’s Marketing Manager for Australasia. Moving to Melbourne, Simon worked as Sales and Marketing Manager for high profile automotive brand Hertz, and subsequently, as Marketing and Communications Manager for Tenix Solutions. His wealth of experience in marketing brands both nationally and internationally saw him join the Australian Made Campaign Marketing and Communications Manager in 2018.