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WEBINAR: It’s All About Data: Digital technology for increasing sales

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Tuesday 9 August 2016, 12:00 pm

Generally, if you have more than a few dozen customers, or more than a few staff who interact with customers, you should have a structured customer relationship management (CRM) system.

CRMs enable you to do more than manage contact details. With a good CRM you can create a consistent customer experience, stay on top of every sales opportunity, keep a record of customer interactions, manage customer marketing and see what’s really happening across your business.

Within 25 minutes, you will confidently understand:

• when you know you need a CRM
• what kind of data you should be collecting for marketing purposes, and how to use it
• how to use a CRM to record an accurate sales pipeline, and how even small businesses can use this data to forecast sales accurately
• what obstacles prevent SMEs from successfully implementing a CRM (Hint: it’s not cost.)
• some CRM software options, from free apps to $200 a month solutions

About the presenter
Jane Davies has twenty years’ marketing experience in large and small service organisations, mostly in the energy, finance and superannuation industries. She is MBA qualified and, like most marketers, has a true customer focus and a strong strategic ability. Together with her husband, Jane runs Beyond CRM, itself a small business with a strong customer data focus.  

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Chamber of Commerce & Industry Queensland
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